As a fitness instructor, trainer or coach you spend so much of your time working with your clients that your marketing can take a bit of a backseat.

Perhaps you don’t have time, you don’t know what to say or you’ve finally ground to a halt on what to post next.

And you know that marketing and building that all important know, like and trust factor is crucial to your business.

You work closely with your clients, but before they decide you’re the one for them you need to let them get to know you.

We’ve put together 30 ideas for content you can easily create and share on Facebook, Twitter or Instagram that helps you to create and build that all important trust.

Let’s dive in:

Day 1 – Introduce your business.

Day 2 – Tell your audience who you are.

Day 3 – How long have you been an instructor, trainer or coach?

Day 4 – Share information about where you’re based.

Day 5 – Share your favourite quote.

Day 6 – What’s your favourite social media platform?

Day 7 – What do you do to relax?

Day 8 – Share your latest Video or Blog.

Day 9 –  Share a recent client win.

Day 10 – Share a behind the scenes pic.

Day 11 – Share the title of the last book you read and what you thought of it (don’t give away the ending 🙂 )

Day 12 – Share your story behind the name of your business or your logo.

Day 13 – What’s your favourite time of year and why?

Day 14 – What’s the best thing about what you do for a living?

Day 15 – Give a shout out to another business.

Day 16 – Who your business hero is and why.

Day 17 – Share a video of your favourite exercise or drill.

Day 18 – Share something you’re proud of.

Day 19 – Share a testimonial from a happy client.

Day 20 – Share a fun and interesting fact about you.

Day 21 – What’s the name of the last film you saw at the cinema?

Day 22 – What food is your guilty pleasure?

Day 23 – What’s your favourite TV programme or show?

Day 24 – What’s your favourite place – beach, town or countryside?

Day 25 – What you’re most grateful for today.

Day 26 – What’s your least favourite season?

Day 27 – Share your favourite joke (keep it clean 🙂 )

Day 28 – What’s the one thing you can’t live without?

Day 29 – Share a pic of you working out.

Day 30 – Where’s your favourite place to eat out?

What will make your post stand out even more?

Add an image.

You can create great images for free using and sites like and are great sources for free images.

Want more inspiration and ideas for your fitness business?  Like our Facebook page for more tips and ideas.

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